Apple is still making money hand over fist, but I’m wondering it has lost its mojo. Or perhaps it’s bitten off more than it can chew.
A good business maxim is “under-promise, over-deliver.” However, Apple has done the exact opposite with Apple Intelligence. The most anticipated feature of the company’s AI plans/services was to be a “more personalized Siri” to be able to have human-like conversations with users. However, such a update of the personal digital assistant has been pushed to 2026, perhaps due to major security concerns.
And a delay in a “more personalized” Siri has apparently also resulted in a delay in the rumored Apple smart home hub.
What’s more, while the M4 MacBook Air is a well-received and important update, I find the iPhone 16e and new iPhone Air to be middling upgrades at best. Meanwhile, Apple still seems uncertain what to do with the iPad line-up even as it purportedly is pouring time and money into a robotics line.
I think Apple should put robot plans on a back burner until it gets its AI/Siri act together. On the positive side, I still believe the Vision Pro is a revolutionary (and fun, if expensive) problem, and I do Apple devotes lots of resources to giving us future (and less pricey) versions of the spatial computer.
I hope you’ll help support Apple World Today by becoming a patron. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.
