Monday, November 4, 2024
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New exec from the car world joins the ‘Apple Car’ staff

The pictured Apple Car concept is courtesy of Vanarama.

Let the Apple Car rumors roll on. Another executive from the car world has joined Apple’s automotive team: Gregory Baratoff, Bloomberg’s Mark Gurman says in his latest “Power On” newsletter. 

He was most recently the vice president in charge of autonomous sensors at Hyundai MOBIS, a car parts supplier. Before that, he worked at the German automotive component maker Continental AG. 

Gurman says that, at Apple, Baratoff is probably helping with the company’s self-driving sensors, one of the most important components in a self-driving car. 

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When might we see an Apple Car?

On. Nov. 18, 2021, Bloomberg reported that Apple is accelerating development on its “Apple Car.” The article says the electric vehicle will be self-driving and could roll out in 2025. 

What’s more, in a note to clients — as noted by AppleInsider — investment bank Wedbush says Apple is likely to announce a strategic electric vehicle partnership in 2022 to lay the groundwork for an “Apple Car” release in 2025.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.