Mac sales drop 46% year-over-year in the first quarter of 2023

Apple’s share of the personal computer market in India plummeted 49.8% from the fourth quarter (Q4) of 2022 to the fourth quarter of 2023, according to new data from Canalys.

The first quarter of 2023 brought further turmoil to the global PC (personal computer) market, with total shipments of desktops and notebooks declining 33% to 54 million units, reports Canalys.

The research group says this represents the fourth consecutive quarter of double-digit annual declines. Apple faced the largest decline among the top five vendors, with total shipments of Macs dropping 46% to 4 million units. The tech giant now has 7.5% of the global PC market (not counting tablets) and ranks fourth among global personal computer makers. That compares to sales of 7.4 million Macs and 9.3% market share in the year-ago quarter.

Lenovo, with a market share of 24%, topped the market for shipments of desktops and notebooks but suffered a large annual decline of 30%, down 12.7 million units. HP claimed second place, undergoing a less dramatic drop of 24% to 12.0 million units of shipments. Third-placed Dell posted shipments of 9.5 million units, down 31% and falling below the 10.0-million-unit mark for the first time since the first quarter of 2018. Asus secured the fifth position with 3.9 million units of shipments. 

Canalys says the weak holiday season toward the end of 2022 extended into the new year as demand for personal computers remained muted and the channel pushed forward with inventory clearance as a key priority. Of the product categories, notebook shipments suffered a large decline, falling 34% year-on-year to 41.8 million units. 

Desktop shipments performed slightly better, undergoing a 28% decline to 12.1 million units. Canalys expects quarter one of 2023 to represent the largest shipment decline for the worldwide PC market this year, with recovery to begin in the second half of this year and gather momentum in 2024. 

“Most of the issues that plagued the industry in the second half of last year have extended into the start of 2023,” says Senior Analyst Ishan Dutt. “Channel partners have indicated that their inventory levels have been reducing but remain high in absolute terms. 39% of partners surveyed by Canalys in January 2023 reported having more than five weeks of PC inventory, with 18% reporting nine weeks or more.”

Meanwhile, demand across all customer segments remains dampened, with more pressure arising from further interest rate increases in the US, Europe and other markets, where reducing inflation is a top priority. 

“Consumers and businesses will remain cautious about outlays on new PCs in the short term, with significant market recovery only expected to kick in during the fourth quarter of 2023,” says Dutt. “The PC market has strong fundamentals to drive long-term growth, with shipment volumes higher than in the pre-pandemic era.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.