Apple’s iPhone sales in China fall 25% year-over-year in quarter one

The latest Canalys research shows the Mainland China smartphone market has finally seen a rebound after two years, with a quarter one (Q1) 2024 shipment of 67.7 million units.

That’s the good news. The bad: Apple declined the most among the top five, with 10.0 million units in sales, a year-on-year decrease of 25%.

Huawei returned to the top spot in China’s smartphone market after 13 quarters, shipping 11.7 million smartphones and capturing a 17% market share. OPPO rose to second place, driven by its Reno 11 series’ strong performance, shipping 10.9 million units. Conversely, following a strong Q4 last year, HONOR, vivo and Apple slowed their sell-ins this quarter, and ranked third, fourth and fifth respectively. HONOR was third with 10.6 million units, with a year-on-year increase of 9%. vivo ranked fourth with 10.3 million units and saw a year-on-year decrease of 9%.

The iPhone now has 15% of China’s smartphone market. That compares to 20% in the first quarter of 2023.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.