User reviews in January showed customer satisfaction for the iPhone 15 Pro continues to be significantly lower than for other models in the iPhone 15 family, according to PerfectRec.
The personalized product recommendation site first noticed this trend in its initial report on iPhone 15 Satisfaction published last October. PerfectRec does not that it’s worth noting that it’s unusual for the Pro model to have lower satisfaction ratings than the base model iPhone. Historically, Apple’s Pro model, which comes packed with the latest new features and best camera, have enjoyed higher customer satisfaction than the base model. With the iPhone 15 family that reversed for the first time.
According to PerfectRec, initially, Apple faced a lot of complaints about overheating issues with the iPhone 15 Pro. In October, 2023, 15% of all negative reviews mentioned overheating issues. By January, that had fallen to just 1%. Despite the fact Apple seems to have addressed the overheating.
PerfectRec says here are some of the themes from negative iPhone 15 Pro reviews left over the last 30 days.
- Complaints about poor battery life.
- Disappointment with the small, incremental upgrades from the 14 Pro and earlier models.
- Complaints about the physical design, including camera lens protrusion making it hard to lay the phone flat.
PerfectRec’s initial study of iPhone 15 satisfaction from October, 2023 found that the 15 Pro had the lowest customer satisfaction of any premium iPhone ever. Since then, the proportion of customers rating the iPhone 15 Pro 5-stars has decreased from 72% to 68%.
PerfectRec says the iPhone 15 Pro wasn’t the only model that saw lower customer satisfaction in January. The percent of purchasers leaving five star reviews declined for all iPhone models from December. The largest month-to-month decrease was for the iPhone 15 Plus, which is generally the best-reviewed model of this generation. The month-to-month decline in satisfaction was statistically significant (p < 0.05 using a proportions test) for all iPhone 15 models.