Saturday, February 24, 2024

CIRP: most iPhone buyers trade-in their previous model, though ‘a surprising percentage hold on to it.’

The iPhone now has 68% of India’s "super-premium" smartphone market.

When consumers buy a new iPhone, they have a wide range of options for disposing of their current mobile phone. Apple, mobile carriers, and other retailers have made it very easy for buyers to extract value from a functioning phone – and sometimes a non-functioning phone. 

According to Counterpoint Intelligence Research Partners (CIRP) these days, most iPhone buyers trade-in their previous iPhone, while a surprising percentage hold on to it. A surprisingly low percentage sell their old iPhone on their own.

CIRP says that, among consumers that bought a new iPhone in 2022, 43% traded in their previous iPhone. Another 7% sold to a third-party, so half of consumers were compensated for the value for their retired iPhone.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.