CIRP: iPhone U.S. smartphone sales share continues to decline


According to new data from Consumer Intelligence Research Partners (CIRP), iPhone smartphone sales share in the U.S. continues to decline.

According to the research group, over the past four quarters, iPhone share of activations fell from 40% to 33%. CIRP estimates 12-month periods ending each quarter, using it quarterly survey of mobile phone customers. 

“This allows us to capture all phone activations, rather than just Apple iPhone, and looking at trailing 12-month periods eliminates seasonality caused by new phone launches, gift giving, etc.,” according to the research group.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.