Piper Jaffray: most folks still don’t know how cool the ‘iPhone 8’ (or ‘iPhone X’) will be
<p>In a note to clients — as noted by <a target="_blank" href="http://www.businessinsider.com/iphone-8-people-arent-excited-upgrade-piper-jaffray-research-2017-9?r=UK&IR=T" rel="noopener noreferrer"><em>Business Insider</em></a> — Piper Jaffray says “the nature of the coming "iPhone 8" upgrade (shown in a fanciful mockup) still hasn't got through to many ordinary people” as only 16% of 400 iPhone owners surveyed said they expected to upgrade.</p>