Apple’s Xander Soren departs to be ‘chief wine officer’ of his own company

9to5Mac reports that Xander Soren — a longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod — has left the company.

According to his LinkedIn profile, he’s now self-employed as “chief wine officer” of Xander Soren Wines (Bushido Pinot, Inc.). Prior to this, Soren was director of product marketing at Apple from 2001-2022. Before working for the tech giant, he worked at Sonic Foundry, Madison Magazine, and KRS communications. Soren has a BA in Political Science from the University of Wisconsin-Madison.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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