Apple is continuing to develop its own pair of smart glasses (Apple Glasses?) Bloomberg’s Mark Gurman says in his latest “Power On” newsletter.
From his report: This device isn’t close to being ready yet, but the idea is to turn glasses into an Apple Intelligence device. The product will analyze the surrounding environment and feed information to the wearer, though it will stop well short of true augmented reality. Of course, Apple is also developing camera-equipped AirPods that will do much the same thing. So why would Apple need both products? There is a sizable group of consumers who don’t want something in their ears all day.
As for “Apple Glasses” and follow-ups to the Apple Vision Pro, the rumors are all over the place. Apple plans to release an updated Vision Pro headset with a M5 chip in 2025, analyst Ming-Chi Kuo said in an “X” post. The current Vision Pro is equipped with the M2 chip, which debuted in 2022. Kuo thinks a less expensive spatial computer has been delayed to 2027 or beyond.
However, in an October 13, 2024 “Power On” newsletter, Gurman said Apple may release a new Vision Pro in 2025 for about US$2,000, compared to the current model’s starting price of US$3,499.
He said that Apple will lower the price by using a less powerful processor and more plastic, less aluminum and glass. Gurman adds that the next version of the spatial computer will also drop the EyeSight feature. EyeSight reveals your eyes on the front of your Apple Vision Pro, and lets those nearby know when you’re using apps or fully immersed in an experience.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
