Tuesday, March 25, 2025
RumorsWatch

Apple may add cameras and visual intelligence features to the Apple Watch

Apple is exploring the idea of adding cameras and visual intelligence features to its smartwatch, thrusting the company into the AI wearables market,

Apple is exploring the idea of adding cameras and visual intelligence features to its smartwatch, thrusting the company into the AI wearables market, Bloomberg’s Mark Gurman says in his latest “Power On” newsletter. 

“Over the past couple of years, we’ve seen an influx of AI wearables hit the market, ranging from the failed Humane Ai Pin to Meta Platforms Inc.’s popular smart glasses,” he writes.

A central idea behind these devices is using onboard cameras and microphones to support artificial intelligence and provide context on a wearer’s surroundings. With the iPhone 16 launch last year, Apple started to inch into this territory. The new Visual Intelligence feature, which is tied to the Camera Control interface, relies on AI to help users learn more about the world around them.

Now, Gurman says, Apple is examining the possibility of adding such features to its smartwatch.

This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.