Friday, November 22, 2024
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Research group says the Apple Vision Pro has established OLED as dominant in the VR/MR market

A newly granted Apple patent shows that Vision Pros could be used with easily exchangeable head bands. Different bands could provide different functions or offer more comfort features.

This should be good news for the Apple Vision Pro: TrendForce’s latest report reveals that shipments of near-eye displays are expected to increase year-by-year over the next few years following inventory clearance. 

The research group says it’s anticipated that OLEDs will dominate the high-end virtual reality (VR)/mixed reality (MR) market with its technological share rising to 23% by 2030, while LCD will continue to occupy the mainstream market, holding a 63% share in near-eye displays.

TrendForce defines VR/MR devices as near-eye displays that achieve an immersive experience through a single display. Devices emphasizing transparency and the integration of virtual and real-world applications are classified as AR devices. 

The research group says that VR/MR has already established a solid foundation in the entertainment and gaming sectors. What’s more, the introduction of Apple Vision Pro in 2024 is expected to open new avenues for VR/MR applications. 

Current issues of high pricing and limited service content are expected to improve over time. Therefore, TrendForce predicts that VR/MR device shipments could reach 37.3 million units by 2030, with a CAGR of 23% from 2023 to 2030.

“The collaboration between Sony and Apple on the Apple Vision Pro has established OLEDs as dominant in the high-end VR/MR market,” says the research group. “This partnership highlights the industry’s pursuit of high-resolution VR/MR devices and has increased attention on OLEDs.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.