In the third quarter of 2022, the global smartphone market recorded its third consecutive decline this year, dropping 9% year-on-year, marking the worst third quarter since 2014, according to the Canalys research group.
Apple was the only smartphone vendor in the top five to record positive growth, improving its market position further with an 18% share during the market downturn thanks to relatively resilient demand for iPhones.
The iPhone expanded its market share from 15% in the third quarter of 2021 to 18% in quarter three of 2022. Globally, Apple is only topped, as a smartphone vendor, by Samsung, which has 22% market share in the third quarter of 2022.
Canalys says the gloomy economic outlook has led consumers to delay purchasing electronic hardware and prioritize other essential spending. The research group says this will likely continue to dampen the smartphone market for the next six to nine months.
