Apple Vision ProOpinions

Will Apple create the ‘killer app’ for VR with the Vision Pro?

According to Frank Gartland, chief product & technology officer at Skillable, the workplace will be an early adopter and driver of the Vision Pro’s success.

Andy Wu, Associate Professor of Business Administration at Harvard Business School, says that “we still haven’t seen what that killer app is going to be for the metaverse”

“It is like we are trying to talk about the Internet, but email hasn’t been invented yet,” he says.  

However, 2024 will bring Apple Vision Pro to the fold — and to their credit, Apple brought some killer apps to our phones and watches. Is “Spatial Computing” and/or virtual reality (VR) next?

The US$3,499 (and up) Vision Pro was unveiled at June’s Apple Worldwide Developer Conference. However, it won’t be available until early 2024 — and, then, apparently only in limited quantities.

Meanwhile, Rolf Illenberger, the founder and CEO of VRdirect, a pioneering software company specializing in virtual reality solutions for businesses, says here few other high-level things to keep an eye on when it comes to the VR, augmented reality, and the metaverse in 2024:

°  How Apple Vision Pro will continue to advance development in VR, AR and the metaverse;

°  The battle over “return to office” and how that will impact integration of our work lives into the metaverse;

° The focus on climate change and how the metaverse can help in a fight to save the environment;

° The question of whether VR/Metaverse suffers the same challenges in content moderation in its infancy that social media has, especially in a U.S. election year;

° AI Integration and how AI-powered tools will empower creators to create virtual worlds more efficiently;

°  Hiring and layoff, specifically how scaled down budgets and teams may ultimately lead to the creation of more practical and efficient metaverse use cases, especially regarding business-to-business (B2B);

°  How B2B use VR, AR and Metaverse use cases will differ, both in success and profitability compared to their business-to-consumer (B2C) counterparts.

B2B is a business model in which the companies involved create products and services for other businesses and organizations. B2C e-commerce targets personal consumers.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.