The iPhone now has 68% of India’s ‘super-premium’ smartphone market

The iPhone now has 68% of India’s "super-premium" smartphone market.

According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market shipped 146 million smartphones in 2023, with a nominal 1% growth YoY (year-over-year). And it was good news for the iPhone.

The country’s super-premium segment (US$800+) registered the highest growth of 86%, with its share up from 4% to 7%. The iPhone14/13/14 Plus together accounted for 54% of shipments, followed by the Galaxy S23+/S23/S22+/S23 Ultra with 22% share. Overall, Apple led the segment with a share of 68%, followed by Samsung at 30%.

IDC says Apple had a stellar year, finishing at 9 million units, despite having the highest ASP [average selling price] of US$940. This was led by previous generation iPhone models and its push for local manufacturing. Its iPhone 13/14 were among the Top 5 shipped models annually.

According to IDC, the second half of the year saw India’s smartphone market grow by 11% compensating for the sharp 10% decline in the first half. The fourth quarter grew by 26% YoY with shipments of 37 million units, as the second half of the quarter saw stronger than expected shipments with several new model launches.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.