The iPhone 15 is selling far worse in China than its predecessor, according to separate analyses, according to Bloomberg.
Sales of Apple’s flagship device are down 4.5% compared with the iPhone 14 over their first 17 days after release, market tracker Counterpoint Research estimated in previously unreported figures provided to Bloomberg News.
Jefferies analysts led by Edison Lee reckoned sales of the iPhone 15 were down by an even sharper double-digit percentage from its predecessor after Huawei outsold Apple overall, powered by the debut of the Mate 60. Thankfully, things look brighter in the U.S.
“The US is hot right now with back-to-back stellar weekends for the new iPhone,” according to Counterpoint research director Jeff Fieldhack. “It’s a positive sign from the biggest iPhone market in the world. So definitely takes some of the sting off the China numbers.”