Apple says the App Store ecosystem facilitated US$1.1 trillion in developer billings and sales in 2022, “building on developers’ track record of strong, resilient growth,” an independent study by economists from Analysis Group found.
The tech giant says that more than 90% of the billings and sales accrue solely to developers and businesses of all sizes without any commission paid to Apple. Additionally, new analysis from the Progressive Policy Institute found the iOS app economy now supports more than 4.8 million jobs across the U.S. and Europe, with approximately 2.4 million in each region.
The economists from Analysis Group estimate that last year, App Store developers generated $910 billion in total billings and sales from the sale of physical goods and services, $109 billion from in-app advertising, and $104 billion for digital goods and services.
According to the report, developer billings and sales increased by 27% between 2019 and 2020; 27 % between 2020 and 2021; and 29% between 2021 and 2022. Small developers in particular found tremendous success on the App Store — outpacing larger developers by growing their revenue by 71% between 2020 and 2022. The economists at Analysis Group believe growth rates of this kind are positive indicators, consistent with a flourishing marketplace full of dynamism, innovation, and competition.
All told, since 2019, Apple says that U.S. developers’ billings and sales have increased by more than 80%. In Europe, developers’ billings and sales since 2019 saw an above average increase of 116%. Go here for more details.