Apple Vision ProOpinions

Oculus founder says Apple is going after the market segment it should be after with the Vision Pro

Applause adds Apple Vision Support to its testing practice.

Oculus founder Palmer Luckey was asked for his thoughts on the Vision Pro on Peter Diamonds podcast and said, “I think Apple is going out of the right segment of the market that Apple should be going after.”

“They are taking the exact approach that Oculus had taken in the early years. Before VR can become something that everyone can afford, it must become something that everyone wants,” he adds. “The price just doesn’t matter for the early adopters that they’re targeting.”

Apple has successfully accomplished what Luckey speaks of, as rumors have more than 200,000 units of the $3,500 device being sold so far. This even as we’ve been adamant that Apple’s first push into Virtual Reality was never done with consumers in mind.

“It’s complicated,” according to VRdirect founder and CEO Rolf Illenberger. “As sleek as it is, and as much of a status symbol it is to own one, the device is really for developers right now. It’s been interesting to see Reddit forums where developers are sharing what they’ve  built with the device in mind, as that’s really the future. That said, Apple devices like the Vision Pro being seen as a status or class symbol is one of the key reasons why we thought it would do well in the first place.”

 About the Vision Pro

Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store. 

Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.