iPad shipments fell in Q4, but its global market share still climbed 1 percentage point

Apple’s iPad shipments fell -22% year-on-year to 14.6 million units in the fourth quarter of 2021, according to a new report from Strategy Analytics. However, iPad worldwide market share climbed 1 percentage point to 31% as Apple still outpaced the market with sales of 14.6 million tablets during quarter four.

For Apple’s fiscal 2022 first quarter that ended December 25, 2021, the iPad generated approximately $7 million in revenue during the quarter; that’s down from $8 million in the year-ago quarter. Apple says the dip in sales was due to “severe” supply constraints.

Other notes from the Strategy Analytics report: 

• While remaining the top Android vendor, Samsung tablet shipments declined -28% year-on-year in Q4 2021 to 7.3 million units; market share declined by -0.7 percentage points to 16% during the same period.
• Amazon performed the best among Android vendors with its deep holiday discounts; shipments declined -13% to 5.8 million units and market share grew 1.7 percentage points to 12%.
• Lenovo tablet shipments broke a nine-quarter streak of growth to fall -17% during Q4 2021 to reach 4.6 million units; market share climbed 1 percentage point year-on-year to 10%.
• For the first time ever, Microsoft cracked the top five global vendor list with tablet shipments totaling 1.9 million units and a marginal -1% year-on-year growth rate; market share increased by 1 percentage point to 4%