Samsung recaptures the top smartphone sales position from Apple in quarter one of 2024.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the New Zealand smartphone market grew by 10% year-on-year (YoY) and 14% quarter-on-quarter (QoQ) in 4Q23, shipping 396,000 units. .
New Zealand’s premium smartphone segment (US$1000+) outperformed the market with its share reaching 28% in 4Q23 vs 18% in 4Q22. This was largely driven by the iPhone 15 Pro range which had much higher shipments compared to the iPhone 14 Pro range a year ago. The affordable 4G smartphones in the mid-segments (US$100<US$400), particularly the Samsung Galaxy A series, also grew in popularity with the share of this segment reaching 42% in 4Q23 compared to 40% in 4Q22. The average selling prices continued to rise reaching US$612, a YoY increase of 16%.
The iPhone now has 36% of New Zealand’s smartphone market. In first place is Samsung with 44% share. These percentages compare to 37% and 43% in the year-ago quarter,.
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