Former Apple exec is chief operating officer of new startup, TaleFlick

George Berry worked at Apple for almost six years, first as its senior manager of Video Operations and then of Global Media Services. He then jumped ship to Netflixand has now teamed up with producer Uri Singer to launch TaleFlick as its chief operating officer, reports Cult of Mac.

TaleFlick is a platform offering authors of the written word a way to shop their work to film, TV, and digital media companies. The platform is for all written content, be it published books, short stories, or original narrative in any form. Singer and Berry have invested in a new technology utilizing a machine learning algorithm that classifies content, curating each piece with an algorithm paired with human expertise.

Authors will retain all rights to their books, but will give TaleFlick the chance to bid on their dramatic rights and present their stories to studios and production companies. The submission process includes an introductory one-time fee of $88 to cover curation, which makes the content available for one year on the website.

“By applying the right balance of technology and human experience, TaleFlick can find those stories that are the needles in the haystack, both efficiently and at scale,” Berry says.

He was instrumental in coordinating the release of The Beatles catalogue on iTunes, marking the first time the Fab Four had ever been available for sale digitally, which led him to join Apple in 2011. He managed film and TV operations, overseeing expansion into new markets such as Latin America, the Middle East, and China. At Netflix in 2017, he managed content operations for Europe and India.