In the latest edition of his “Power On” newsletter, Bloomberg’s Mark Gurman says Apple is aiming for a price point of US$1,500-$2,500 for a follow-up Vision Pro.
The first gen of the US$3,499 (and up) “Spatial Computer” is due in early 2024. However, it apparently will only be available in limited quantities at first.
Gurman says the follow-up will shave off costs by eliminating, among other things, them EyeSight feature. EyeSight is, in Apple’s words, “an extraordinary innovation that helps users stay connected with those around them.”When a person approaches someone wearing Vision Pro, the device feels transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an environment or using an app, EyeSight gives visual cues to others about what the user is focused on.
Gurman says that, alongside a less expensive model, Apple is also developing a second-generation high-end Vision Pro too. A major focus of that device will be finding ways to make it lighter and more comfortable to wear, as well as a chip spec bump, he says.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
