The analytics firm of Flurry Insights looked at device activations of the iPhone Xs and iPhone Xs Max from Friday, Sept. 21, through Thursday, Sept. 27. During their first full week, the new Apple smartphones gained a market share of 0.42% and 0.68%, respectively, for a total of 1.1%.
One year ago Apple released the iPhone 8 and 8 Plus on September 22, 2017. Over their first week of sales, the iPhone 8 and 8 Plus devices claimed 0.76% percent share of the Apple device base. By comparison, the Xs and XS Max captured 45% more share.
Flurry Analytics says that, while the XS and XS Max sales appear strong during their first week, it believes the trend will continue over the holidays, further supported by the release of the Xr. The research group reached this conclusion by comparing the revenue generated from two groups of devices:
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2017: 8, 8 Plus (released Sep 22 – 27, 2017) and X (released Nov. 3-9, 2017)
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2018: Xs, Xs Max, and X (all incremental unit sales from Sept. 21-27, 2018)
Here’s Flurry Analytics’ conclusion: “From this comparison, taking unit sales of the different devices and multiplying them by the different prices from each time period, we estimate that Apple generated 7% more revenue during week one of the XS, XS Max and same-week incremental sales for the iPhone X (now offered at a discounted rate), compared to the combined sales of the 8, 8 Plus and original iPhone X during their respective first week.What it shows is that the entire X line is in demand.”
Flurry Analytics, part of Oath, is used by over one million mobile apps and has insight into 2.5 billion devices worldwide.
