Dennis Sellers

<p style="white-space: pre-wrap;">Apple and Salesforce have announced a strategic partnership that brings together the customer relationship management platform and iOS, enabling new mobile apps for business. </p>

<p style="white-space: pre-wrap;">Shell cases are great for keeping the exterior of your MacBook Pro scratch-free. Besides preserving your laptop’s life, it improves resale value down the road (who wants a dinged-up computer?). Macally $29.99 <a href="https://us.macally.com/collections/macbook?page=2" target="_blank" rel="noopener noreferrer">PROSHELLTB15</a> is thin and lightweight, yet durable. And, thankfully, it’s available in a model that works with MB Pros with Touch Bar.</p>

<p style="white-space: pre-wrap;">Apple has a reputation for overcharging customers and, to some extent, it’s true. You spend hundreds, perhaps thousands of dollars, on a new Mac, iPad, or iPhone — and get 5GB of free iCloud storage for photos, videos, and more. Really, Apple? That’s just being cheap.</p>

<p style="white-space: pre-wrap;">A simple upgrade is the easiest way of installing macOS Mojave (due today). It saves all your personal files, apps and user data, while a “clean install” will erase all data on the startup drive and replace it with a clean copy of macOS Mojave. </p>

<p style="white-space: pre-wrap;">You’ve bought a new Apple Watch Series 4 and you need to set it up with your iPhone. Here’s how:</p>

<p style="white-space: pre-wrap;">Preparing your Apple Watch for resale? You’ll need to unpair it and erase its data. First, you’ll need to disconnect your devices. Here’s how:</p>

<p style="white-space: pre-wrap;">On a regular basis, <em>Apple World Today</em> posts a list of notable new apps or app updates that have been released. They may not necessarily be new, but they're popular and deserve mention. Here are this week’s picks.</p>

<p style="white-space: pre-wrap;">As noted by developer Gavin Stephens in a tweet <a href="https://twitter.com/ccgavind/status/1042917075675541504" target="_blank" rel="noopener noreferrer">on Thursday</a>, Apple urges new iPhone XS owners to charge their device with AirPower or a Qi wireless charger.  Of course, the AirPower, Apple’s wireless charger, hasn’t yet shipped — and there’s no indication that it will anytime soon.</p>

<p style="white-space: pre-wrap;"><a href="http://www.mavinlife.com" target="_blank" rel="noopener noreferrer">Mavin</a> has announced the Air-X, which the company says is the first true wireless earbud to last 10 hours with one standalone charge, and up to 50 hours with its included charging case. It’s available on <a href="https://www.indiegogo.com/projects/air-x-50-hour-100-feet-range-true-wireless-earbuds#/"><span style="text-decoration: underline;">Indiegogo</span></a> with “super early bird” specials starting at $99 (44% off the regular price of $179).</p>

<p style="white-space: pre-wrap;"><a href="http://www.belkin.com/" target="_blank" rel="noopener noreferrer">Belkin</a> has announced its $159.99 BOOST↑UP Wireless Charging Dock for iPhone + Apple Watch, which allows consumers to wirelessly charge their iPhone and Apple Watch at the same time, in addition to a third device using the additional USB-A port. </p>

<p style="white-space: pre-wrap;">Need to combine a table lamp and USB charger all in one? Macally’s $49.99 LAMPCHARGE is a compact lamp with a warm, soft white light (2700K) that doubles as a USB charger.</p>

<p style="white-space: pre-wrap;">Apple continues to beef up its plans for augmented reality/virtual reality (AR/VR) products. The tech giant has been granted a patent (number 20180268237) for a “method and system for determining at least one property related to at least part of a real environment.” The goal to improve the capturing of moving objects in real life for use in an AR/VR scene.</p>

<p style="white-space: pre-wrap;">Actor Chris Evans — best known as “Captain America” in the Marvel movies — has signed on to star in and executive produce the limited series “Defending Jacob,” which has been ordered straight-to-series at Apple, reports <a href="https://variety.com/2018/tv/news/chris-evans-defending-jacob-apple-series-1202951682/" target="_blank" rel="noopener noreferrer"><em>Variety</em></a>.</p>

<p style="white-space: pre-wrap;">Apple has released the first public beta versions of iOS 12.1 and tvOS 12.1 for testing. The public betas are available on <a href="https://beta.apple.com/sp/betaprogram/" target="_blank" rel="noopener noreferrer">Apple's Beta Software Program website</a>. Just remember that beta software, so proceed with care.</p>

<p style="white-space: pre-wrap;">Since Steve and I can’t cover everything, at the end of each week day, we’ll offer this wrap-up of news items you should check out.</p>