Dennis Sellers

<p class="" style="white-space:pre-wrap;">TikTok has emerged from nowhere as one of the top platforms for advertising return-on-investment (ROI), joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists, according to <a href="https://c212.net/c/link/?t=0&l=en&o=2710968-1&h=2593199943&u=https%3A%2F%2Fwww.singular.net%2F%3Futm_medium%3Dmedia%26utm_source%3Dnewswire%26utm_campaign%3D2002_ROI_Index&a=Singular" target="_blank" rel="noopener noreferrer">Singular</a>, which specializes in unified marketing data and analytics.</p>

<p class="" style="white-space:pre-wrap;">I’m a bit dubious, but an independent lab found the iPhone 11 Pro emits more than twice the FCC’s legal safety limit for radio frequency (RF) radiation from a cellphone. </p>

<p class="" style="white-space:pre-wrap;"><a href="http://www.conviva.com/" target="_blank" rel="noopener noreferrer">Conviva</a>, which specialize in global streaming media intelligence, has released its quarterly State of Streaming report for quarter four (QA) of 2019. It says Roku, a company whose market share remained steady in Q4 2019 with 43% of all connected TV viewing time, markedly improved performance in the past year, and reduced video start failures by 56% and reduced buffering by 34%.</p>

<p class="" style="white-space:pre-wrap;">Apple has filed for a patent (number 10,551,876) that hints at, among other things, a Magic Keyboard with Touch Bar for desktop Macs.</p>

<p class="" style="white-space:pre-wrap;">Analyst Ming-Chi Kuo thinks Apple will release an Apple-branded over-the-ear headphone in the first half of 2020. A newly filed patent (number 10,555,066) for “detection of headphone rotation” hints at such a device (or perhaps merely new Beats headphones).</p>

<p class="" style="white-space:pre-wrap;"><em>Apple World Today</em> readers, I need your assistance. I have a subscription to Apple News+ and have Family Sharing enabled, but it’s not working.</p>

<p class="" style="white-space:pre-wrap;"><a href="http://www.lg.com/" target="_blank" rel="noopener noreferrer">LG Electronics </a>(LG), which introduced its 2020 smart TVs with the Apple TV app at CES last month, is now launching the Apple TV app for compatible 2019 LG smart TVs in the U.S. and more than 80 other countries.</p>

<p class="" style="white-space:pre-wrap;">Apple investors on Thursday pushed back against the company's accusation that they had "puzzle pled" their case, telling a California federal judge they had methodically laid out their allegations of misrepresentation and intentional wrongdoing relating to the company's sluggish iPhones, reports <a href="https://www.law360.com/technology/articles/1239645/apple-investors-filed-chart-outlining-a-sprawling-suit?nl_pk=ade0cf2b-ea3f-464b-bc93-d8e19277ac63&utm_source=newsletter&utm_medium=email&utm_campaign=technology" target="_blank" rel="noopener noreferrer">Law360 </a>(a subscription is required to read the entire article)</p>

<p class="" style="white-space:pre-wrap;">I’m dubious, but fewer than 10% of the Apple device owners eligible to get the company’s Apple TV+ streaming service have taken advantage of the one-year-free offer, according to one analyst -- as noted by <a href="https://deadline.com/2020/02/of-apple-customers-eligible-for-apple-tv-fewer-than-10-have-signed-up-analyst-1202850235/" target="_blank" rel="noopener noreferrer">Deadline</a>.</p>

<p class="" style="white-space:pre-wrap;">Apple has introduced special coverage of the <a href="https://apple.news/AQF3EspoWTC2V-lxKovY7tg/">2020 US presidential election</a>, curated by Apple News and featuring, per the company, “reliable news, information and data throughout the election from dozens of trusted news sources.” </p>

<p class="" style="white-space:pre-wrap;">The worldwide tablet market declined 0.6% year-over-year during the fourth quarter of 2019 (4Q19) as global shipments fell to 43.5 million units, according to preliminary data from the International Data Corporation (IDC) <a href="http://www.idc.com/tracker/showproductinfo.jsp?prod_id=81" target="_blank" rel="noopener noreferrer">Worldwide Quarterly Tablet Tracker</a>. For the full year 2019, the tablet market shrank 1.5% year over year as global shipments totaled 144 million units.</p>

<p class="" style="white-space:pre-wrap;">With the second version of the <a href="https://www.elgato.com/en/eve/eve-energy" target="_blank" rel="noopener noreferrer">Eve Energy</a> device, you can switch your Eve devices on or off using Siri, Apple's "personal digital assistant.” At $39.99, the new version is $10 bucks cheaper than the original. A redesign at a lower price is a pretty sweet deal.</p>

<p class="" style="white-space:pre-wrap;">Apple has filed for a patent for “displays with multiple scanning mode” that offers yet more hints of the rumored “Apple Glasses,” the company's anticipated augmented reality (AR) head-mounted display (HMD).</p>

<p class="" style="white-space:pre-wrap;">In a note to clients — as noted by <a href="https://www.macrumors.com/" target="_blank" rel="noopener noreferrer">MacRumors </a>-- Apple analyst Ming-Chi Kuo has lowered his iPhone shipment forecast by 10% to 36-40 million units in the first quarter of 2020, noting that the Coronavirus outbreak is affecting the iPhone supply in China. </p>

<p class="" style="white-space:pre-wrap;">Jen Tullock (<em>Before You Know It, Partners</em>) and Zach Cherry (<em>You, Crashing)</em> are set for lead roles alongside Patricia Arquette, Adam Scott and Britt Lower in<em> </em>Severance<em>,</em> Apple’s new workplace thriller drama directed by and executive produced by Ben Stiller, reports <a href="https://deadline.com/2020/01/severance-jen-tullock-zach-cherry-apple-drama-series-1202847861/" target="_blank" rel="noopener noreferrer">Deadline</a>.</p>