Apple’s Mac has 14.3% of New Zealand’s personal computer market

According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market (inclusive of desktops, notebooks, and workstations, but not tablets) declined by 10.7% in 2023, shipping 669 thousand units.

Apple’s Mac marketshare shrank 5.4% from 2022 to 2023. The Mac is in third place among the New Zealand computer market with 14.3% market share. Ahead of it are HP (33% market share) and Lenovo (19.9% market share). Trailing it in the top five are Acer (9.2% market share), and Dell (8.5% market share).

According to IDC, the consumer PC segment in New Zealand declined by 8.1% in 2023 as adverse macroeconomic conditions continued to have a negative impact.The commercial segment declined by 12.5% in 2023. 

IDC expects the overall market to grow by 2.4% in 2024. The market will find some momentum toward the second half of the year with the launch of AI [artificial intelligence] PCs. With the pause in interest rate hikes toward the second half of 2023 and the new government coming into power, we can expect some improvement in consumer and business confidence.