According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market (inclusive of desktops, notebooks, and workstations, but not tablets) declined by 10.7% in 2023, shipping 669 thousand units.
Apple’s Mac marketshare shrank 5.4% from 2022 to 2023. The Mac is in third place among the New Zealand computer market with 14.3% market share. Ahead of it are HP (33% market share) and Lenovo (19.9% market share). Trailing it in the top five are Acer (9.2% market share), and Dell (8.5% market share).
According to IDC, the consumer PC segment in New Zealand declined by 8.1% in 2023 as adverse macroeconomic conditions continued to have a negative impact.The commercial segment declined by 12.5% in 2023.
IDC expects the overall market to grow by 2.4% in 2024. The market will find some momentum toward the second half of the year with the launch of AI [artificial intelligence] PCs. With the pause in interest rate hikes toward the second half of 2023 and the new government coming into power, we can expect some improvement in consumer and business confidence.
