The Mac has 14.7% of Australia’s personal computer market

According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, Australia’s traditional PC market (inclusive of desktops, notebooks, and workstations, but not tablets) declined by 10.7% in 2023, shipping 669 thousand units.

Apple’s Mac marketshare shrank 8.5% from 2022 to 2023. The Mac is in fourth place among the Australian computer market with 14.7% market share. Ahead of it are HP (22.8% market share), Dell (19.6% market share), and Lenovo (18.5% market share). Trailing it in the top is  Acer (9.5% market share), and Dell (8.5% market share).

According to IDC, the consumer PC segment in Australia declined by 15.2% due to higher interest rates and inflationary pressure. The commercial segment declined by 4.9% due to reduced demand from the government, VLB, and SMB sectors. However, the education segment grew by 18.4% because of strong demand for Windows- and Chrome-based devices.

IDC expects the PC market in Australia is expected to decline by 1.3% year-over-year in 2024 with early signs of the recovery from the latter half of the year. The government’s scheduled implementation of cost-of-living tax cuts in July 2024 is expected to stimulate recovery in the market.