Indonesia’s smartphone shipments declined 7.6% year-over-year in the first quarter (Q1) of 2023 after the shopping season of Q4 2022,, according to a new report from Counterpoint Research. However, it was good news for Apple’s iPhone.
Thanks to Ramadan festivities, a further drop in quarterly shipments was limited by the increased shipments in March, notes the research group. The decline was driven by mid-range to premium smartphones, which decreased 25.8% YoY. On the other hand, the entry-level segment grew 2.7% YoY in Q1 2023.
In the high-end and premium (≥$400) segments, Apple led with 17.7% YoY growth in Q1 2023, followed by OPPO, Samsung and Asus.
“Apple initiated fresh moves in Q1 2023 to increase iPhone shipments. Price reductions were a bonus for a consumer seeking a new iPhone, according to Counterpoint Research. “Trade-in schemes and instalment offers from retailers also attracted consumers. And the new partnership with Blibli to run Apple’s authorized online store added to the visibility of the iPhone in the market.”
