Apple’s iOS has 38.7% market share in the U.S. smartphone operating system

The latest smartphone OS data from Kantar Worldpanel ComTech shows that Apple’s iOS performed best in the U.S. in the three months ending in June, where a “stellar” three months helped shift market share up 5.9 percentage points to 38.7%.

The iPhone 8 and iPhone 8 Plus lead Apple’s sales, together accounting for nearly one in five smartphones sold, while iPhone X was the fourth best-selling device during the period. Samsung and LG have both felt the heat from Apple’s performance, seeing share fall over the year, notes the research groupo. 

“Apple continues to wield huge power in the US market, with iPhone models making up eight out of the ten best-selling models in the past three months,” says researcher Dominic Sunnebo. “Apple currently enjoys unprecedented depth across the smartphone price spectrum, ranging from the iPhone SE to the $1,000 iPhone X; resulting in continued growth and hitting Samsung and LG hard. While Samsung is well represented at the premium end of the market with its S9 and Note series, and its budget orientated J series helps compete against LG, lack of depth in the mid-high tier is allowing Apple to find a new avenue for growth.”