A new report from App Annie says that total spending in mobile apps and games set a new annual record. And 65 cents of every dollar went to the Apple App Store.
The app analysis firm says that top markets driving growth for iOS include US, Japan and the UK — which differs from the top markets for growth in iOS consumer spend from 2018 to 2019, including the US, China and Japan. Top markets for growth in spend on Google Play included the US, South Korea and Germany — with South Korea and Germany taking Japan and the UK’s place in terms of growth in Google Play spend from 2018 to 2019. In terms of categories, $0.71 of every dollar went to games across iOS and Google Play combined — with spending accelerated by this year’s boom in mobile gaming.
Among non-gaming categories of apps, in-app subscriptions drove the most growth. Top categories for growth were Games, Photo and Video and Social Networking on iOS and Games, Entertainment and Social on Google Play.