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Apple remains leader in the smartwatch industry, increases share in the third quarter

In the third quarter of 2020, Apple remained the market leader in the smartwatch industry, increasing its share by 2 percentage points compared to the previous year., according to a new report from Counterpoint Research. 

The tech giant launched its first mid-tier smartwatch, the Apple Watch SE, during the quarter. Priced at less than US$300, it received a lot of attention from the market, notes Counterpoint Research.

“In terms of sales, Apple’s position is even stronger,” says Sujeong Lim, senior analyst. “In the third quarter, it achieved $2.3 billion, nearly half of global smartwatch shipments and an 18% increase over the same period last year.”

Counterpoint Research says that shipments increased 6% in quarter three of 2020 compared to the same period last year. The top five brands (Apple, Huawei, Samsung, BBK, and Fitbit) contributed more than 66% of the total shipments. And China surpassed North America to become the market leader after seven quarters.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.