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Apple’s AirPods, AirPods Pro, Apple Watch dominate the wearables market

The worldwide market for wearable devices grew 82.3% in the fourth quarter of 2019 (4Q19), reaching a new high of 118.9 million devices shipped according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker

Apple led the market with 43.4 million units shipped in 4Q19 thanks to its refreshed AirPods, AirPods Pro, and the Apple Watch, as well as its Beats products spanning multiple price points. However, as the company’s products did well overall during the quarter, Apple Watch shipments declined 5.2% year over year as the company experienced supply shortages, says IDC.

The growth was largely due to the proliferation of hearables, which captured 55.3% of the entire market, according to the research group. Other popular categories that also experienced growth during the quarter included watches (15.3% year-over-year growth) and wrist bands (17.7% growth). Wrist-worn devices captured 43.8% of the total market, down from 68.6% last holiday season.

Though the share for wrist-worn devices has declined, the category itself grew 16.3% over the same period, says IDC. For the entire year, vendors shipped a total of 336.5 million wearable devices worldwide, resulting in an 89.0% increase from the 178.0 million units shipped in 2018.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.