Apple Watch has 52% of the global smartwatch market

According to the latest research from Strategy Analytics, global smartwatch shipments soared 47% annually to reach 18 million units in the second quarter (Q2) of 2021. Apple Watch maintained first position with 52% global smartwatch marketshare, Samsung held second, while Garmin maintained third place.

“We estimate Apple Watch shipped 9.5 million units worldwide in Q2 2021, rising 46 percent from 6.5 million in Q2 2020,” Neil Mawston, executive director at Strategy Analytics. “Apple’s global smartwatch marketshare is holding steady around the 52 percent level. Apple still owns half the market and is keeping rivals at bay. Apple Watch Series 6 today is by far the world’s most popular smartwatch model, due to its blend of sleek design, good usability on a small screen, and a growing portfolio of health and fitness apps.”

Neil Mawston, executive director at Strategy Analytics, added: “The Apple Watch Series 7 is eagerly awaited, slated for September or October, and rumored to contain a larger display that will enhance further the app experience.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.