The Sellers Research Group (that’s me) is dubious (though I think it would be great), but the Apple Vision. Pro 2 will reportedly have a price tag starting at US$1,500 and arrive in 2026, according to wcctech.
The article says the price cut from $3,400 will come after sales of the current Vision Pro estimated to come in at an “estimated” 400,000 to 450,000 units. Wcctech says rumor leaker @Revegnus1 is back on X claiming that the next spatial computer’s price will range from $1,500 to $2,500. An earlier estimate stated that the Apple Vision Pro costs $1,542 (which I don’t believe; I think it has to be much more), and that is just counting the components, with the priciest part being the dual-4K micro-OLED panels sourced from Sony.
The rumor kinda lines upon with an April 29 report from Bloomberg’s Apple won’t launch a second-generation version of its Vision Pro headset until the end of 2026.
He says such a device is at least 18 months away. Gurman says Apple is still trying to figure out how to make it less expensive to purchase, though the tech giant is still “flummoxed” on how to do this. The Sellers Research Group (thats me) also thinks Apple is looking into ways to make the spatial computer more comfortable to wear.
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens. Mark Gurman
