Apple has ended a project to develop its own microLED displays for the Apple Watch, according to Bloomberg‘s Mark Gurman.
He says that, in recent weeks, the company has canned an in-house effort to create screens with microLED technology. The displays, which featured brighter and more vibrant visuals, would have been added to a future version of the Apple Watch — before potentially going into other products, according to Gurman.
This is a reversal of his March 1 note denying that Apple had canceled plans for an Apple Watch Ultra with a microLED display. However, at that time analyst Ming-Chi Kuo reported that Apple had abandoned nearly all of its plans to use microLED displays.
“My latest investigation indicates that Apple has canceled the development plan for the microLED Apple Watch,” he tweeted. “The reason is that Apple believes that microLED cannot significantly increase the added value of the product, and the production cost is too high, making it uneconomical to invest.”
The analyst adds that the tech giant has laid off a lot of folks from its micro LED development team and apparently no further microLED devices are being worked on.
