In his latest “Power On’ newsletter, Bloomberg’s Mark Gurman says Apple is working on an updated version of the Apple Store app for the iPhone, adding augmented-reality capabilities that activate when a user enters one of its retail locations.
He says the idea is that customers could point their iPhone toward a product — like an Apple Watch band or a Mac — and a graphic would overlay on the screen to provide get more information about pricing and specifications.
“Apple has been working on the service since prior to iOS 14’s launch in 2020 and has been testing it at stores in recent months,” Gurman writes. “The feature would accompany an API for developers so that other retail outlets could take advantage of it as well. If the service debuts in the near future, it would be one of Apple’s most significant AR-related launches to date — and a taste of what’s to come with the headset.”
This info is from the free version of Power On. If you like it, consider subscribing to Bloomberg.com — you’ll receive the newsletter earlier and get exclusive access to a Q&A section with Gurman.
