I’m glad to see Apple show the Mac some love. Apple has posted a new “Behind the Music” video in the United Kingdom that promotes music creation tools on the Mac. (Why the United Kingdom only? I have no idea.)
Here’s the catch line: “From bedroom studio to stadium tour, the British music scene is alive. See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music.”
The video spotlights artists like such as Paul McCartney, David Bowie, Stormzy, and Gorillaz. It also promotes Apple’s Logic Pro X and GarageBand software and directs people to Mac trade-in options and music-themed Today at Apple retail sessions.