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Apple patent filing involve ‘creative camera’ on iPhones, iPads

Apple has filed for a patent (number 20200045245) for a “creative camera” feature on an iPhone and iPad that would allows users to use Animoji and Memoji in new, fun ways.

Animojis allow a user can select an avatar to represent themselves. The Animoji can move and talk as if it were a video of the user. 

Animojis enable users to create personalized versions of emojis. Memoji is the name used for iOS’s personalized Animoji characters that can be created and customized right within Messages by choosing from a set of inclusive and diverse characteristics to form a unique personality. 

In the patent filing, Apple notes that visual effects are used to enhance a user’s experience when capturing and viewing media using electronic devices. They can alter the appearance of image data or can represent an idealized or completely fictional representation of an environment captured in an image.  Apple wants to make it easier for users to interact with such visual effects.

Here’s a summary of the patent filing: “The present disclosure generally relates to displaying visual effects in image data. In some examples, visual effects include an avatar displayed on a user’s face. In some examples, visual effects include stickers applied to image data. In some examples, visual effects include screen effects. In some examples, visual effects are modified based on depth data in the image data.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.