In 2022, Apple became the first brand to capture eight spots in the list of top 10 best-selling smartphones, according to Counterpoint Research’s Global Monthly Handset Model Sales Tracker.
The remaining two spots were taken by Samsung. The top-10 list contributed 19% of the total global smartphone sales in 2022, the same as in 2021.
According to Counterpoint, Apple’s iPhone 13 was the best-selling smartphone of 2022, contributing 28% of iPhone sales. It was the best-selling smartphone in major markets such as China, US, UK, Germany and France.
What’s more, the iPhone 13 remained the number one smartphone each month from its launch in September 2021 till August 2022. Price cuts after the iPhone 14 series’ launch further drove the iPhone 13 volumes in developing markets, according to Counterpoint. The iPhone 13 sales were two times more than that of the iPhone 13 Pro Max, the second best-selling smartphone in 2022.
The research group says that, for the first time, a Pro Max variant of an iPhone series drove more volume than its Pro and base models in 2022. It helped the iPhone 14 Pro Max to capture the third spot in the 2022 list. It was the top-selling smartphone model for September, October and November of 2022.
Counterpoint says the iPhone 14 Pro Max sales were led by early adopters and those upgrading to a higher iPhone variant. Major advancements in the iPhone 14 Pro series, such as the Dynamic Island and faster processor, make it more attractive, as the base model is almost identical to the previous year’s model.
The iPhone 12, the best-selling smartphone of 2021, was the oldest model in the top 10 for 2022. Its sales remained robust in the US, Japan and China. The price cuts with each year’s new iPhone launch increased its value proposition while its 5G capability also played an important role. The iPhone SE 2022, among the most compact phones in the industry, grabbed the tenth spot. Like its predecessor, it managed to sell well in Japan.
