C + R Research researched Google search volume by looking at more than 500 keywords to find the most popular brands, musicians, and influencers in 25 college towns across the nation. Apple was on the list of “exceptionally popular brands in college towns.”
Nationally, superstore Target was the most popular brand—and the University of Wisconsin students agreed. In addition to Target, Whole Foods was another go-to brand, which was the favorite of Arizona State, Colorado State, Harvard, UC Berkeley, University of Colorado, University of Michigan, and University of North Carolina students. Unsurprisingly, Apple was another favorite and reigned supreme with Indiana, Michigan State, Penn State, Texas A&M, University of Illinois, and Notre Dame students.
Other contenders for college students were Amazon Prime, PlayStation, Wii, and GoPro.