Apple will begin receiving mass shipments of the iPhone 15 Pro Max this week, according to analyst Ming-Chi Kuo in a Medium post.
Here’s some notes from the report:
° If Apple keeps the 2H24 [second half of 2024] iPhone orders unchanged, then the iPhone shipments are expected to reach 220–225 million units in 2023, surpassing Samsung as the largest smartphone brand. This shipment ranking has a long-term positive impact on Apple’s ecosystem.
° Apple’s latest iPhone shipment target for 2024 is 250 million units, and a reasonable 2024 iPhone shipment estimate, from my view, could reach 5–10% year-over-year. Since Samsung’s internal view of 2024 market demand is still conservative, Apple will likely remain the largest smartphone brand in 2024.
° The market is concerned that iPhone 15 shipments will be further cut due to supply chain issues (my estimate of 80 million units vs. conservative views of 70–80 million units), especially iPhone 15 Pro Max shipments will be delayed. However, the fact is that the iPhone 15 Pro Max will start mass shipments this week, and Apple is also increasing shipments of legacy models simultaneously. With the market being overly conservative on iPhone/iPhone 15 2H24 shipments, leading to a correction in the stock price and a favorable trading sentiment for new product announcements, Apple stock may have a rebound opportunity in the near term.
Apple will unveil its iPhone 15 line-up on Tuesday, Sept. 12, via a pre-recorded event, Bloomberg‘s Mark Gurman predicts. Pre-orders will likely start on Friday, Sept. 15, with the first orders arriving on Friday, Sept. 22.
As noted by MacRumors, Chi’s report suggests that the iPhone 15 Pro Max will be available in September, despite concerns over a production delay, but customers might need to order one quickly if they want launch-day delivery.