The global consumer wearables market is forecast to generate more than $1 trillion in revenues cumulatively between 2026 and 2032 as consumers shift towards more capable, higher-priced devices, according to Counterpoint Research’s Global Consumer IoT Wearables Tracker 2024–2032F.
Smart hearables such as AirPods and smartwatches such as the Apple Watch will remain market leaders, backed by large user bases, emerging health tracking features and AI-driven use cases, according to the research group.
AI is also driving growth in smart eyewear, smart rings and AI pendant categories by delivering an hands-free experience and continuous health monitoring, according to Counterpoint.
“The wearables market is entering a value-driven phase, where the revenue is growing at 12% compared to 6% for the unit shipments as buyers trade up to devices that enable continuous health monitoring,” Principal Analyst Anshika Jain said. “Use cases are moving beyond fitness towards preventive healthcare, where the device flags a problem before the user notices. That shift is what turns a wearable from an accessory into something people replace regularly, and it is why the category is a $1 trillion opportunity until 2032.”
Smart eyewear (AR Glasses/Smart Glasses) revenue is forecast to reach $44 billion by 2032, accounting for one-fifth of wearables revenue. This could be good news for the rumored “Apple Glasses,” the tech giant’s entry into the smart glasses market.
Cameras, microphones, speakers and displays will enable communication, translation, navigation and real-time assistance without requiring users to frequently access their smartphone, according to Counterpoint. Display-less AI glasses will drive volume through familiar designs, lower prices and camera-and-audio led use cases, while AR display glasses capture higher value through digital overlays for productivity, navigation, training and entertainment, according to the research group.
Together, they will broaden adoption and lift the category’s revenue potential. After smart eyewear, AI pendants and smart rings will be the fastest-growing categories supplementing the overall wearables ecosystem, driven by their discreet form-factor, always-on assistance, and accurate sensing capabilities, per Counterpoint.
Smartwatches and TWS (true wireless stereo) are predicted to remain the largest wearable categories, together generating an estimated cumulative revenue of $558 billion between 2026 and 2032.
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