Future Apple Watches could see some considerable design changes, Bloomberg‘s Mark Gurman says in his latest “Power On” newsletter.
He says that could include a round display — or even no display in response to the popularity of fitness bands. Gurman says Apple is also considering premium models that would be marketed above the Ultra and Hermès models, as well as even more affordable options in addition to the Apple Watch SE.
Gurman says Apple is “determined to reinvent the lineup in response to growing competition” and make its smart watches more AI-focused.
He adds the tech giant may reintroduce its ceramic Apple Watch casing as soon as this year. If not this year, next year.
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