If a webpage regularly shows one or more items that you find distracting, you can use the Distraction Control feature of Safari to hide those items until you choose to see them again. Here’s how to do this on an iPhone or iPad:
° From the Smart Search field in Safari, tap the Page Menu butto, then tap Hide Distracting Items.
° Tap to select the item that you want to hide. Safari shows a border around the selected item.
° Tap anywhere within the item to hide it. You can tap to hide additional items as well.
° Tap Done in the Smart Search field to confirm your changes. Or tap Cancel.
When viewing a webpage that has hidden items, an eye with a line through it appears next to the Page Menu button. Tap or click the Page Menu button, then select Show Hidden Items. If you’ve hidden more than one item on the page, you’re asked to confirm your choice before hidden items are shown.
(This how-to is based on my experiences and info on Apple’s support pages.)