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Apple tops ‘TopBrand Top 500 Global Brands List’ for the third consecutive time

NewsDennis SellersAugust 19, 2024
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Despite an uncertain economy, overall customer satisfaction with the retail sector continues to inch forward, according to the American Customer Satisfaction Index (ACSI ) Retail and Consumer Shipping Study 2026. Among the industries measured, general merchandise and specialty retailers each climb 1% to 79 and 80 (on a scale of 0 to 100), respectively. Online retailers are stable at 79, while supermarkets slip 1% to an ACSI score of 78. Among speciality retailers, the Apple Store rankings rose 4% to 79. Behind the topline results, retailers are contending with a more disciplined, value-focused shopper, particularly Generation Z customers. Changing purchase patterns, tighter gaps between top and bottom performers, and growing pressure on price and experience are reshaping how brands compete across the sector. “Retailers are facing a cost-conscious consumer who isn’t necessarily spending less in most cases, but spending differently,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “These individuals are starting holiday shopping earlier, avoiding last-minute splurges, and trading down to discount and thrift options to stretch every dollar. Together, these shifts are tightening the field between retail winners and laggards and rewarding brands that deliver clear value and a smooth experience online and in store.” I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

The “TopBrand 2024 Top 500 Global Brands List” has been unveiled by the TopBrand Union, a boutique high-end branding consultancy based in China. Apple ranked as defending champion with a brand value of US$1021.728 billion.

The tech giant has topped the list for three years running. Microsoft and Amazon ranked second and third with a brand value of $966.932 billion and $808.415 billion, respectively; Nvidia rose from 8th to 4th, with a brand value of $804.279 billion; Alphabet, Saudi Aramco, Walmart, Berkshire Hathaway, Meta, and UnitedHealth Group ranked 5th-10th.

In terms of countries, the United States has the largest number of companies (187) on the list, accounting for 37.4% with a total brand value of $16.80 trillion. The Top 10 brands are all American brands except for Saudi Aramco, and ExxonMobil, JPMorgan Chase, Eli Lilly, Costco, and Tesla have also entered the Top 20.

I hope you’ll help support Apple World Today by becoming a patron. All our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

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