Well, this comes as no surprise: Apple TV is the latest streaming service to hike its prices, reports Deadline.
The monthly subscription price for the service will increase in the U.S. for new and existing subscribers starting today. The new monthly price is now $14.99 (up from $12.99) and the annual price is now $119 (up from $99). The Individual tier of Apple One — all of Apple’s subscription services in one plan — is now $21.95 (up from $19.95). Existing subscribers will be notified approximately one month prior to being charged the new price.
Apple TV last raised prices a year ago, in August of 2025, with a 30% jump from $9.99 to $12.99. It left its annual rate unchanged then at $99.99.
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