Apple is holding an Event Support Experience Program lottery for U.S. retail employees who want to travel to its Apple Park campus to staff its next in-person media gathering, according to Bloomberg‘s Mark Gurman (a subscription is required to read the article).
From the report: In the memo, Apple said it was “excited to offer US store team members the opportunity to participate in the Event Support Experience Program.”
Apple has relied on retail employees to help staff major product launches for years. Workers who participated in either this year’s Worldwide Developers Conference or last year’s iPhone launch aren’t eligible for the upcoming program. Interested employees must apply by Aug. 8, and Apple will notify those selected by Aug. 17, according to the memo.
This is to prepare them for the (almost certain) debut of the iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone for the press and analysts. Apple will bring in employees to organize lines, check in guests, offer directions, greet attendees, and support security teams.
According to Gurman, employees were told the iPhone event will take place during the first half of September, but didn’t give an exact date. MacRumors says it’s likely Apple will hold its event on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple often gives members of the media a day to travel, so September 9 could be the target date this year.
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