Apple may drop the cheapest MacBook Neo configuration due to the rising cost of DRAM, Bloomberg’s Tim Cuplan says in his latest Culpium newsletter.
Apple currently offers the Neo in 256GB ($599) and 512GB ($699) versions with four colors apiece. Culpin says the company may kill the cheaper version and only offer the 512GB variant. It recently followed that strategy with the Mac Mini, pulling the $599 256GB model from sale leaving only the $799 512GB version available.
Culpin says that Apple may offer the MacBook Neo in new finishes to keep enthusiasm high if DRAM costs end up getting passed on to buyers. The laptop is currently sold in Citrus, Blush, Indigo, and Silver.
TrendForce’s latest projections estimate that global notebook shipments will decline 9.2% year-over-year (YoY) in 2026, though the Neo could shake things up.
The research group predicts that the MacBook Neo will help Apple’s laptop shipments grow 7.7% YoY in 2026, pushing macOS market share to 13.2%. This will be fueled by the company’s downward extension of price tiers, proactive pricing strategy, and strong supply chain control when compared to peers.
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