Apple has apparently stopped work on the Vision Pro and the Vision Pro team has been redistributed to other teams within Apple, reports MacRumors. I hope this isn’t true, as I’m a big fan of the spatial computer.
It’s certainly not been a best-seller. Apple only sold around 600,000 units in total. Insider sources told MacRumors that Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product.
Sales aside, it’s arguably the best headset with extended reality features ever released.
I’m hoping that MacRumors is wrong and that the Vision Pro has a future. In a Tom’s Guide’s interview published last week, John Ternus, the incoming Apple CEO, was asked about how he views Vision Pro and the spatial computing category overall.
Here’s what he said: I think we’re still very much in the early innings of spatial computing. We are super excited about it. The Vision Pro is an extraordinary product. As Joz said, it’s like we reached into the future and pulled it into the present. And people are continuing to find exciting new use cases for it. There’s a lot of compelling stuff in enterprise, in medicine, in other things, and that’s going to continue to grow. It’s fun, we’re at the beginning of the journey.
Journey’s beginning or journey’s end? Perhaps we’ll get a better picture at this summer’s Worldwide Developer Conference.
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Regarding this article, while the high price and weight of the Apple Vision Pro suggest that it may be struggling in the market, the claims about unit sales, return rates, and development cancellation appear to rely on uncertain information, and the conclusion that Apple has “given up” on the Vision Pro feels somewhat speculative. In addition, while MacRumors is generally considered to have moderate overall accuracy (around ~70%), in the specific area of “cancellation or abandonment,” past cases such as HomePod—which was reported as discontinued but later returned—and AirPower—which fluctuated in reports before being officially canceled—show that outcomes tend to vary in practice, resulting in an effective accuracy closer to 40–50%, which makes this article feel roughly 30–40% plausible overall.